The first reason for the effectiveness of content marketing is that it is cheaper than traditional marketing methods. It is likely to generate three times better results than other marketing techniques.
Another reason is that content is more likely to create Customer Lifetime Value. It means that the customer is more likely to work with the company as long as the content is valuable, and the company’s solutions are useful to the customers.
Content marketing is proving to be more and more effective for FinTech companies. Over time, 88% of business-to-business marketers have chosen content marketing as their main strategy. Many companies have fallen behind their competitors by adapting content marketing; It is better to have a content marketing strategy to stay in competition with other companies.