Modern companies such as CustomHash AG, the developer of PayPodo, have recognized that it is important to continuously align processes and structures together with technological developments and to adapt them if necessary. It is no longer enough to digitize analog processes unchanged to be successful. Of course, every customer or user expects an app in which everything is easy and intuitive to use. If this is not the case, a customer spends less money on average, or an employee works less effectively and therefore costs more money. The fact that the user-friendliness of many products has been improved in recent years confirms that most people now understand exactly that. So, it’s not surprising that financial institutions in particular are investing a lot of effort and money in their Web, iOS and Android apps to look young and modern. So far so good; but does an app alone really make a product better, digital or future-proof? We say: no, that is not enough. Serious digitalization must be lived by everyone involved and is far more than sales, marketing, and branding. With every new technology, like the blockchain in our case, there are countless possibilities. But it requires continuous development and improvement by all those involved, not only in technology, to really exploit the potential of a technology to the full and gain a competitive advantage. Therefore, an open corporate culture in which improvements and ideas are allowed and encouraged is of particular importance. Facebook, Netflix, Alphabet (Google), Amazon and other Silicon Valley companies have long since recognized this fact and apply several strategies and techniques to enable continuous development and thus to be able to react flexibly and quickly to the ever-changing requirements of customers.