Online shopping is constantly increasing, currently more than ever. Energy is needed in established stores as well as in e-commerce. Jobs are also created in e-commerce (in the company itself, production, supply chain). The bottom line is that the goods have to get from the retailer to the end customer anyway. However, the emission of CO2 seems to be lower in e-commerce, in relation to this study. Sometimes this will be a reason for private individuals to store online even more often in the future. For some people, the results of this study are a kind of surprise, because (as already mentioned), appearances can be deceiving due to negative experiences. But the more persons consciously deal with it, the more persons become aware of this study, for example. However, so that private individuals can be sure that shopping on the Internet works reliably, there are payment providers such as PayPodo, which help to ensure that shopping on the Internet can be carried out easily and securely.