3 tips for successful B2B marketing

3 tips for successful B2B marketing

The market in B2B marketing is structured differently from a market with private customers, i. e. the same prerequisites do not apply there when formulating the marketing strategy. Whereas in B2C marketing there are usually individual customers who make an immediate purchase decision, this is different in B2B marketing: As a rule, it is not a single employee who decides on the purchase of a product, there are often several people involved.

“Winter Is Coming” - How the creators of PayPodo want to support Online Businesses in a challenging and changing environment

“Winter Is Coming” – How the creators of PayPodo want to support Online Businesses in a challenging and changing environment

Some people in the lockdown may have felt that in 2020 the world takes a break from stormy changes and technology driven disruptions affecting and infecting all areas of our daily life. But as in Game of Thrones, where for a long time playgrounds, players and their goals remained unclear, this idea of break might be more like a breath of air or a catalyst that brings about an even faster end to old overcome structures while their established institutions stand under increasing attack, appearing increasingly unstable, helpless, haphazard.

Non-stop New PayPodo Features How Do We Manage That?

Non-stop new PayPodo features – How do we manage that?

Just like many in their private lives, companies are forced to become more digital in order to stay up-to-date and therefore competitive. Some succeed very well with reasonable effort, while others have massive problems, need a lot of time and have high costs. But why is this so? What distinguishes these companies from others and why should the customer in particular not be indifferent? In this article we would like to share our experiences and show why PayPodo has more to do with Facebook, Netflix, Alphabet (Google) or Amazon than with a traditional financial institution and how our PayPodo customers benefit from this, without paying for it with sensitive data.

PayPodo
3 tips for successful B2B marketing

3 tips for successful B2B marketing

The market in B2B marketing is structured differently from a market with private customers, i. e. the same prerequisites do not apply there when formulating the marketing strategy. Whereas in B2C marketing there are usually individual customers who make an immediate purchase decision, this is different in B2B marketing: As a rule, it is not a single employee who decides on the purchase of a product, there are often several people involved.

“Winter Is Coming” - How the creators of PayPodo want to support Online Businesses in a challenging and changing environment

“Winter Is Coming” – How the creators of PayPodo want to support Online Businesses in a challenging and changing environment

Some people in the lockdown may have felt that in 2020 the world takes a break from stormy changes and technology driven disruptions affecting and infecting all areas of our daily life. But as in Game of Thrones, where for a long time playgrounds, players and their goals remained unclear, this idea of break might be more like a breath of air or a catalyst that brings about an even faster end to old overcome structures while their established institutions stand under increasing attack, appearing increasingly unstable, helpless, haphazard.

Non-stop New PayPodo Features How Do We Manage That?

Non-stop new PayPodo features – How do we manage that?

Just like many in their private lives, companies are forced to become more digital in order to stay up-to-date and therefore competitive. Some succeed very well with reasonable effort, while others have massive problems, need a lot of time and have high costs. But why is this so? What distinguishes these companies from others and why should the customer in particular not be indifferent? In this article we would like to share our experiences and show why PayPodo has more to do with Facebook, Netflix, Alphabet (Google) or Amazon than with a traditional financial institution and how our PayPodo customers benefit from this, without paying for it with sensitive data.

Mastercard
VISA
SEPA
SWIFT
PCI Security Standards Council
Mastercard
VISA
SEPA
SWIFT

PCI Security Standards Council

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PayPodo operates under CustomHash AG, a company registered in Germany with Legal Entity Identifier 391200VTCFSYUNN7YA32 and with offices at Oberwallstraße 6/4, 10117 Berlin, Germany. CustomHash AG (Certificate) is an authorized Electronic Money Institution intermediary of Verified Payments UAB (Licence No. 27), which is a licensed Electronic Money Institution supervised by Bank of Lithuania under the Electronic Money Regulations.